19 MAY 2017
Over a quarter of UK adults have boycotted companies that mishandled their data, according to new RSA research highlighting plummeting levels of consumer trust as the volume of high profile data breaches rises.
The Dell-owned security firm polled over 2000 UK consumers recently to find out more about their attitudes to the rising tide of breach incidents sweeping the globe and upcoming regulations from Europe.
The findings should represent a wake-up call for many organizations, not least the fact that 28% of consumers have left companies which mishandled their data in favor of more secure rivals.
That stat echoes the findings of a Centrify study earlier this week which revealed that 27% of customers had discontinued their relationship with a company following a breach.
A third (34%) of those polled by RSA claimed to have lost faith in the ability of firms to look after their data, but continue to use them anyway – suggesting they feel powerless to change anything – and over half (57%) said they have no idea how many times their data has been lost.